We're Fifth and Frankie
Dreamt up by its founder, Ashley Grewal – the brand heavily focuses on self-care, self-love and self-happiness, as these three fundamentals make up its core values.
The brand has released its signature crewneck under its self-care drop, which features the iconic slogan “self-care is health-care.” This slogan turned reality is a new mind-set that Fifth and Frankie’s founder, Ashley has adapted her life to.
Meet Our Founder
Each day at that job, I found myself staring out the office window and my mind would wonder.
So many thoughts would come. With this being my first ‘real-world’ job, I knew that I had to work in order to survive, but I couldn’t help wonder if the feeling in the pit of my stomach was passion for my job or a lack there of? I had just completed a two-year PR program… how could I not love my job? This was the dream? Wasn’t it? Or so I thought...
What I didn’t know was that internal battle would follow me or should I say haunt me to every job after that.
I found myself always wanting more. I tried new industries and of course they weren’t all bad but again, I couldn’t help but wonder what that internal feeling was? It was something I could never shake. Rather than deal with it, I kept suppressing it with the need to get over myself.
Flash forward to the tail end of 2019 and the year 2020 (which was the worst portion of my life) I found myself out of work and facing personal matters that would send me into a year long depression. Pulling myself out of that slump was one of the most difficult things, but each day was a choice. I told myself that I wanted to be happy again and to love myself again and to start caring. Focusing on these three factors changed my entire outlook on life and especially how I felt on the inside from my mental to my soul.
With small changes I made to each day, I had that feeling in my stomach again but it wasn’t met with uncertainty. This time I knew what it was. It was my desire, my dream and passion all along. I was finally allowing myself to do what would make my soul happy and to essentially set it free. I was allowing myself to realize that this had been my purpose. What I thought was haunting me was actually urging me to jump into the creative process and unlock my dream that would bring me my happiness.
It was Fifth and Frankie that was with me all along, I just wish I would have granted myself permission than convince myself I wasn’t capable of bringing my dream to life.
